Manufacturers are under incredible
pressure
to survive and prosper in today’s changing economy
Is your Sales and Marketing team up to the
challenge?
During the next two decades, new technologies, rapid
increases in foreign trade, and the tastes and values of a new
generation of Americans are likely to reshape virtually every product,
every service, and every job in the U.S. These forces will shake the
foundation of the most secure American businesses.
~US Office of Technology Assessment
American manufacturers are already experiencing the
transformation forecasted in that report. Today, producers of everything
from computers to machine tools to chemicals are struggling to retain
their customers in the face of sharply rising competition, much of it
from overseas. With more and more choices available to them, customers
are demanding, and getting, higher quality, more innovation, and better
service, at lower cost. Furthermore, they are turning away from
companies that don't do precisely what they want.
Only small and mid-size manufacturers that learn how to
become customer-driven, that allow their customers to dictate the
quality and kinds of products and services to offer, will emerge as
winners in the new economy.
~Michael P. Collins, MPC Management
A Quick Sales & Marketing Health Checkup:
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Are your sales and profits
healthy and steadily increasing?
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Or are they erratic, stagnant
or declining?
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Do you find yourself making
excuses to justify why your sales are down?
-
Do you find yourself accepting
low-profit business because 'things are slow' or you feel you have to
keep that 'good customer'?
-
How do you stack up against
your competition?
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Do you know what your most
valuable customers (MVCs) look like?
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Are you customer-driven or
sales-driven? Do you know the difference?
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When was the last time you
turned down an order?
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Are you niche marketing or
shotgun marketing?
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Do you sometimes feel confused
and overwhelmed about what you should be doing about sales and
marketing?
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Sales and marketing is an
investment. What does your ROI look like?
-
What are you doing about all
of the above?
AM&T Can Help You To Increase Your Sales
and Profits
AM&T Sales and Marketing services provide practical,
hands-on assistance designed to help you take control of your future by
overcoming your challenges and maximizing your sales and profits.
Typical services available include Planning, Training, Customer and
Market Development, and Management and Implementation Assistance.
