D & R Technical Solutions

“We greatly appreciated the training that we received through AMT. It was an eye-opener for our company.  Prior to the training, we had no structured approach to marketing. Our new business opportunities were strictly via word of mouth. While getting references and recommendations from prior customers is great, it is not enough to sustain our business in the current environment.”

— Andy Canzler, President

RESULTS

  • 400% increase in website active users
  • 3 new and retained jobs
  • 2 new markets entered
  • 2 new partnerships developed
  • 3 new business opportunities identified

COMPANY

D & R Technical Solutions, Inc. located in Vestal, NY is a U.S.-based technical publishing and product-support manufacturer with 33 employees that produces complex documentation, technical manuals, and training materials for defense, transit, and industrial equipment programs. The company operates within the printing and related support manufacturing sector, supporting the development, preparation, and finishing of printed and digital technical publications used in highly regulated industries.

SITUATION

D & R Technical Solutions was pursuing a strategic initiative to diversify and expand its client base across both the transit and defense sectors, building on more than 35 years of successful experience supporting transit industry programs. As the company sought to identify and pursue new opportunities where its expertise in technical documentation, training development, and product support could provide value, leadership recognized the need for a more structured approach to lead generation and business development.

SOLUTION

In partnership with AMT, D & R Technical Solutions participated in a lead generation and growth strategy training program designed to strengthen the company’s internal business development capabilities. Through this hands-on training, participants learned how to develop high-quality, customized prospect lists aligned with their business objectives, implement effective tools and repeatable processes for long-term lead generation, and create professionally designed email campaigns capable of engaging target audiences and driving measurable results. As a result, D & R strengthened its internal capacity to identify and pursue new opportunities and established a more structured, sustainable approach to business growth and market outreach.