The projects resulted in:
- Since this effort in 2019, SCP’s sales in Peru have been over $ 94,000.
- SCP now has additional sales (as defined by customers or presence) in Chile, Peru, South Africa, and Australia. Indirectly, Columbia, Brazil, Tanzania China, Indonesia, and India have all become countries SCP does business in as well.
- While specific Gold Key or targeted programs were not set up for all listed countries, the effects of the programs can be further reaching as those markets sell into other markets.
- Extremely powerful networking.
Silicon Carbide Products, Inc. (SCP) is located in Horseheads, NY and employs 28 employees. Founded in 1994, SCP has manufactures high performance custom products that serve the severe industrial service needs in the power generation, mining, hydro-fracking and molten metal contact industries. These products are used for sliding abrasion, extremely high thermal applications, very corrosive chemicals and/or when parts are needed that are non- wetting to non-ferrous molten metal.
Management was interested in expanding their market share through exporting. The company had engaged in some international business before with a handful of countries such as Germany and Canada. There was no formal strategy or organized exporting plan. SCP would respond to international inquiries upon request, as opposed to actively pursuing opportunities. The company was seeking guidance to identify new target countries and customers.
SCP participated in two programs to support its efforts, including Global NY and the MEP’s Export NY program.
In the Export NY program, SCP created a strategy and international business plan to assess available opportunities in foreign markets, analyze foreign market entry alternatives, analyze its ability to enter a foreign market, identify how to do business successfully in specific regions and countries, and leverage company resources with outside assistance.
The activities in the Global NY program included participation in foreign trade missions, foreign and domestic market sales trips, subscription services provided by the U.S. Department of Commerce, foreign translation services and international marketing campaigns, exhibiting at an international/domestic trade show, and international trade workshops.
Also, SCP was able to assess and learn to manage the risk in the international markets, as well as comply with applicable international standards and regulations.